A hand placing a chip on The Revenue Run game board
The Revenue Run
Your Turn

You've
drawn a card.

Your 2027 revenue target is set. Do you know which lever gets your company there?

01The multiplier

Five small moves.
One big number.

Revenue can't be steered directly. The five drivers behind it can. Move them and watch what happens.

Leads

Leads

100 per month

Conversion

Conversion

10%

Transactions per customer

Transactions per customer

1.0× per year

Order value

Order value

€1,000

Margin

Margin

50%

Revenue

€10,000

+0% versus baseline

Gross profit

€5,000

+0% versus baseline

Small gains multiply. That's why the right lever matters more than more effort.

02Run the check

Run the check. Which of these sounds like your pipeline review?

03 · What happens at the table

One day. 125 KPI cards.
One plan your team owns.

Participants playing on The Revenue Run board

Play.

Your leadership team plays on your own numbers. Rank doesn't count, arguments do.

The Revenue Run KPI cards and game materials

Decide.

125 KPI cards filtered down to the few that move your revenue.

A participant choosing a priority on the game board

Own.

Every priority leaves the room with a target and a name next to it.

Theory in the morning, game rounds in the afternoon, an action plan on the table by the end of the day.

04At their table
Ambition was never our problem. Knowing which initiatives would actually drive growth was. One session at the table gave us that answer, with clear ownership and anchored in our quarterly priorities.

Johan Hoekjan

CEO Kabisa

The Revenue Run taught us to stop trying to fix everything at once and focus on just two levers: lifting our conversion rates and growing our existing customer base. That focus alone gave us calm and direction.

Jeroen Vogel & René Gregory

Founding Partners, Moviebites

This brought fun, focus, and a ready-to-go plan. Nailed our growth KPIs and had a complete action plan before lunch, pure win!

Job van der Lans

Managing Partner, WT Interactive

The Revenue Run in action at the game table

Your 2027 kick-off

Plan your 2027 kick-off around the game.

Your commercial plan for 2027 deserves more than another slide deck. In one day, your team picks the levers, sets the targets and puts names next to them. We run a limited number of sessions in December and January.

or reply to my LinkedIn message+31 (0)6 52 33 57 03

Your turn.
Peter